Firstag Blog
Guides on GA4 setup, GTM, Meta Pixel, attribution, and the ad data problems that cost you money.
Google Consent Mode v2 is mandatory for EEA advertisers. Here's what it is, the difference between Basic and Advanced modes, and exactly how it affects your Google Ads and GA4 data.
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Third-party cookies powered two decades of ad targeting. Safari and Firefox already blocked them. Chrome reversed its deprecation plan — but your tracking data is still broken. Here's why.
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The Meta Conversions API sends conversion data directly from your server to Meta, bypassing ad blockers and iOS restrictions. Here's what it is, how it works, and how to use it with server-side GTM.
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Third-party cookies are gone. First-party data is the only durable targeting asset you control. Here's what it is, why it matters, and how server-side tracking helps you collect it properly.
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Server-side tracking recovers missing conversions, extends cookie lifespans, speeds up your pages, and gives you full control over your data. Here are the 7 benefits that matter most.
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Server-side tracking moves your ad pixel calls off the browser and onto a server you control. Here's exactly how the data flows, step by step, in plain English.
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Server-side Google Tag Manager (sGTM) lets you run your tracking tags on a server instead of your visitor's browser. Here's what it is, how it works, and why it matters.
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Your Meta and Google Ads are missing conversions. Here's the plain-English difference between client-side and server-side tracking, and which setup you actually need.
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Your Meta and Google Ads are missing 30–40% of conversions. Server-side tracking fixes this. Here's what it is, how it works, and why it matters.
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